Hitting The Hay

Hitting The Hay is a 30 second commercial created as part of the Nahemi Kodak commercial competition where it won 3rd place in the Dreams brief category.

As the writer & director of the project I was tasked with managing a team of 10 people to bring the piece to life. Throughout this project I learnt the importance of pacing within the super-short format and using exaggerated performances to quickly communicate story beats.

The project was shot with Kodak Vision3 500T Super 16mm film on an Arriflex 16SR3. As this was my second time working on a project with super16, I felt I had the confidence to take advantage of some of the Arriflex’s extra features such as running the camera at double speed to capture smooth slow motion.